As AI hype continues to grow, organizations face pressure to broadcast or downplay purported AI initiatives - even when contrary to truth. This paper introduces AI-washing as overstating (deceptive boasting) or understating (deceptive denial) a company's real AI usage. A 2x2 experiment (N = 401) examines how these false claims affect consumer attitudes and purchase intentions. Results reveal a pronounced asymmetry: deceptive denial evokes more negative moral judgments than honest negation, while deceptive boasting has no effects. We show that perceived betrayal mediates these outcomes. By clarifying how AI-washing erodes trust, the study highlights clear ethical implications for policymakers, marketers, and researchers striving for transparency.

As the video games industry continues to face massive layoffs, narrative jobs are taking the biggest hit. The industry's job cuts over the past couple of years--more than 30,000 roles were eliminated in 2023 and 2024--disproportionately affected narrative designers, the creative professionals who craft the story elements of the game and give a title its emotional punch. Even the director of the game Avowed, Carrie Patel--a successful author and narrative developer with over a decade of experience at the game studio Obsidian Entertainment--feels lucky she was able to start her career years ago. She can't imagine trying to break into the industry under today's conditions. "It just seems to be harder and harder to find a path in," Patel says. "I've heard colleagues hired within the last three or five years say essentially the same thing."

Willonius Hatcher was looking for a way in. He'd tried just about everything to break into Hollywood, and because there no longer exists a traditional entry point into its hallowed pantheon of performers--we can thank the internet for doing away with all notions of conventional success--the pursuit of it sometimes felt like a mirage. He could see it, and he knew he could get there because he believed in his talent, only the closer he got the farther the door seemed. He'd done the stand-up circuit, short film work, sketches, even video editing. None of them got him fully in the door.